Today sees the publication of the Tafwyl 2020 Evaluation Report highlighting our audience’s hugely positive response to this year’s digital Festival.
Following the huge success of Tafwyl 2019 (recently recognized at the Cardiff Life Awards as the city’s best event) the concept of Tafwyl was further developed this year, under Covid19’s challenging circumstances, via a virtual broadcast.
On Saturday 20th June, this innovative event took place with an ambitious programme being streamed live from Tafwyl’s most recent home, Cardiff Castle, directly into people’s homes.
The festival was watched by a global audience of more than 8,000 who tuned in to enjoy a digital version of Tafwyl – Cardiff’s annual celebration of Welsh arts and culture – with people watching from the USA, Japan, Netherlands, Spain and France to name but a few.
During a worrying time for the arts, artists, and the event industry alike, the festival provided essential cultural output and industry support at a time when it was most needed.
The established blend of live music, literature, discussions and activities made up the programme:
• 10 artists performing 50 songs;
• 60 speakers across 19 discussion groups and Q&As;
• 16 children’s workshops;
• Over 50 stalls in a virtual market on Facebook;
• Performances by Cardiff & The Vale of Glamorgan’s schools.
40% of the audience watched all afternoon, with a further 46% dipping in and out. 93% felt that the Festival was welcoming and 99% said they’re likely to return next year.
As we look towards 2021, we will build on the vast array of new experiences this year whilst continuing to review our vision to secure a bright future for this ground-breaking festival, which will celebrate its 15th birthday next year!
Planning for the future will require us to learn from our past events and evolve to provide the best possible experience for our audience, and continue to be an inclusive and proud festival celebrating the Welsh language, arts and culture in the heart of Cardiff.
There will be further exciting announcements over the coming months