Today sees the publication of the Tafwyl 2021 Evaluation Report by Menter Caerdydd, highlighting our audience’s hugely positive response to this year’s Festival.
Following the huge success of Tafwyl Digidol (digital) and in light of another challenging year of COVID-19 restrictions, the concept of Tafwyl was developed further.
Our ambitious vision was to create a virtual event which would reflect the core values of the traditional festival: be an opportunity to celebrate the Welsh language, arts and culture by means of music, conversations, literature, entertainment and a variety of activities for children.
As restrictions began to be lifted, the Welsh Government announced that a number of pilot test events would be held and Tafwyl was selected as one of them.
We welcomed 500 people to Cardiff Castle on 15 May to enjoy the latter part of this year’s festival – with everyone following strict testing guidelines beforehand and rigorous health and safety rules on the festival site. Social distancing rules were in place, with each group seated at their table for the evening, enjoying table service from the on-site food and drink stalls. It was such a special experience to have a small audience within the walls of the Castle for a few hours to celebrate Tafwyl’s 15th anniversary.
Tafwyl was the first music festival in Wales to play live music in front of a live audience since March 2020.
Despite the presence of our audience in the Castle, it was equally important to offer an exciting experience and the feel of a live festival to our viewers joining in at home. Tafwyl 2020 opened our eyes to digital possibilities and we were eager to build on last year’s line-up and ensure a more accessible and comprehensive experience for our audience.
At the heart of the Tafwyl vision this year was offering a worthy stage for the artists, and the experience was developed further by providing English subtitles on the live stream on the day of the festival. The aim was to welcome our diverse audience of Welsh learners, those who are less confident or don’t speak the language and ensure they too felt part of the festival.
A world-wide audience of more than 35,000 tuned in to enjoy the digital festival with viewers from the USA, China, Russia, Argentina and Indonesia to name but a few countries.
- 16 SETS BY LEADING ARTISTS FROM WALES AND BRITTANY PERFORMING 90+ SONGS;
- 29 CONTRIBUTORS IN 11 ORIGINAL SESSIONS IN ‘LLAIS’;
- 7 SESSIONS OFFERING A RANGE OF ACTIVITIES IN THE NEW ‘LLES/WELLBEING’ AREA;
- 14 SESSIONS FOR CHILDREN/YOUNG PEOPLE IN ‘BWRLWM’;
- A PLATFORM FOR 20 PRIMARY AND SECONDARY SCHOOLS TO CELEBRATE THEIR TALENTS;
- 25 PRIMARY AND SECONDARY SCHOOL PUPILS FROM THE CITY PERFORMING ALONGSIDE ARTISTS FROM THE WEST END;
43% of the audience watched all afternoon, with a further 18% dipping in and out. 100% felt the Festival was welcoming and 100% said they’re likely to return next year.
As we look ahead to Tafwyl 2022, we will review and revise our vision as we consider the successes, opportunities and challenges of our hybrid festival this year. We will continue our pioneering efforts, learn and evolve to provide a proud and inclusive festival that celebrates the language, arts and culture of Wales, confidently in the heart of Cardiff.
The full report here.
Notes to editor
- Tafwyl is organised by Menter Caerdydd; a charity which promotes and extends the social use of the Welsh language in Cardiff.
- Tafwyl’s audience has grown impressively over the years from just over 1,000 people in 2006, to nearly 40,000 attendees in 2019. It has always been a free event, open to all – Welsh speakers, Welsh leaners, and non-Welsh speakers alike – appealing to families and people of all ages and backgrounds.